About Us

Yay Sports Co. was started by a New York City couple - Shawn and Simran. It all began when Shawn would drag Simran to basketball games, and she could never find anything cute to wear. The women’s section was… not it. So she started cutting, stitching, and customizing her own pieces until game-day finally felt cute.

Together, we realized this wasn’t just her problem — it was every woman’s. Sportswear wasn’t made for us. So we decided to fix it. Yay Sports Co. is our answer: cute, flattering, game-day fits made for women who love sports and style — because now, you don’t have to pick one.

Love, S&S